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Helping Sports Parents Build Their Athlete's Brand, Confidence, and Future
I teach sports parents how to build their athlete's personal brand, navigate the recruiting process, and raise confident young people — without hiring an agency or figuring it out alone
Sound Familiar?
You're spending $10K, $15K, $25K+ per year on travel sports... but have no idea if it's actually leading anywhere
Your athlete is talented, but invisible to the coaches and recruiters who need to see them
You feel alone — like you're the only parent figuring this out without a roadmap
You hear about NIL deals but have no clue where to even start
You've lost yourself in your kid's sports journey and don't know how to get back
I get it. I've been there. And I built this to change that — for both of us!
Hey, I'm Ashley.
I'm a former school principal turned sports mom advocate. I've spent years and tens of thousands of dollars navigating elite youth basketball with my daughter, Cass — learning the hard lessons so you don't have to.
Now I help sports parents like you build your athlete's brand, find your community, and raise confident young people who are prepared for whatever comes next — on and off the court.
Former School Principal
Founder, The Sports Parents League
Sports Mom in the Trenches
(Add: Media features, podcast appearances, certifications as you get them)
What I Teach
Athlete Branding
How to build your athlete's personal brand, social media presence, and visibility — so they get noticed by coaches, recruiters, and sponsors.
Whole Athlete Development
Raising confident young people with strong mindsets who thrive under pressure — in sports and life.
Start Here — It's Free
Sports Parent Community
Finding your people — a community of parents who get it, support you, and share the journey.
Grab the Athlete Brand Starter Kit — my free guide to building your athlete's personal brand from scratch. Inside you'll get: bio templates, content ideas, the 5 foundations of athlete branding, and a quick-start checklist.